Personal Data Protection Policy
TrendStar Creatives Personal Data Protection Policies
Personal Data Protection is important to TrendStar Creatives
Protection of your Personal Data is important to us. The TrendStar Creatives Personal Data Protection Policy (Policy) outlines how we manage the Personal Data we hold. The Policy applies to all departments and business units across the TrendStar Creatives Group.
TrendStar Creatives respects the confidentiality of Personal Data and privacy of individuals and is committed to complying with the Personal Data Protection Act (PDPA). The PDPA is designed to protect the confidentiality of data and the privacy of individuals by regulating the way in which Personal Data is managed. Please read this Policy so that you know and understand the purposes for which we collect, use and disclose your Personal Data.
TrendStar Creatives (Reg. No. 53161564B), and/or its related corporations (each, “TrendStar Creatives”, the “Company”, “we”, “us” or “our”) collectively or singularly as the context requires, recognise the importance of protecting Personal Data.
We collect Personal Data only for what is required in business or in activities conducted by our organisation and will properly destroy the Personal Data once there is no business or legal purpose. We do not collect Personal Data randomly or indiscriminately without purpose.
We do not disclose your Personal Data unless prior consent has been obtained and we have administrative, physical and Information Technology (IT) security measures to protect your Personal Data.
This does not affect any rights which TrendStar Creatives may have at law in connection with the collection, use or disclosure of your Personal Data.
1. Your Personal Data
“Personal Data” refers to any data or information about you from which you can be identified either (a) from that data; or (b) from that data and other information to which we have or are likely to have access. Examples of such Personal Data which you may provide us include (depending on the nature of your interaction with us):
(i) your name, NRIC number, passport number or other identification number, telephone number(s), mailing address, email address and any other information relating to you which you have provided us in any form you may have submitted to us, or in other forms of interaction with you;
(ii) information about your use of our websites and services, including cookies, IP addresses, subscription account details and membership details;
(iii) your employment history, education background, and income levels; and
(iv) your payment related information, such as your bank account or credit card information, and your credit history.
2. Collection of Personal Data
Generally, TrendStar Creatives collects your Personal Data in the following ways:
(i) when you submit forms relating to any of our products or services;
(ii) when you register for or use any of our services on websites owned or operated by us or
when you register as a member of websites owned and/or operated by us;
(iii) when you interact with our customer service officers, including during face-to-face meetings
or by way of the telephone;
(iv) when you use or purchase our services or products;
(v) when you establish any online accounts with us;
(vi) when you request that we contact you;
(vii) when you respond to our request for additional Personal Data;
(viii) when you ask to be included in an email or other mailing list;
1.when you respond to our promotions and other initiatives;
2.when you respond to our market surveys;
3.when you submit a job application or a scholarship application;
4.when we receive references from business partners and third parties, for example, where you
have been referred by them;
5.during CCTV recordings when you visit our premises, or photo taking or video recording at our
premises or during TrendStar Creatives events;
6.when you submit your Personal Data to us for any other reason; and
2.2 If you provide Personal Data of a third party (e.g. information of your dependent, spouse, children and/or parents) to us, you represent and warrant that the consent of that third party has been obtained for the collection, use and disclosure of the Personal Data for the purposes set out above.
How do we use this Personal Data and to whom may we disclose it to?
3.1 Our business is to understand and meet your needs and provide you with the products and services that you require. To do this effectively, we need to collect a range of Personal Data about you.
3.2 In general, TrendStar Creatives collects, uses and discloses your Personal Data for the following purposes:
(a) to provide you with the products or services that have been requested;
(b) to help us manage the delivery of and enhance our products and services, including by analysing customer needs and identifying potential customer needs;
(c) to communicate with you and respond to your queries, requests and complaints;
(d) to provide ongoing information about our products and services which may be of interest to you;
(e) to handle disputes and conduct and facilitate investigations and proceedings;
(f) to protect and enforce our contractual and legal rights and obligations;
(g) to prevent, detect and investigate crime, including fraud and money-laundering, and to analyse and manage other commercial risks;
(h) to manage the infrastructure and business operations of TrendStar Creatives and to comply with internal policies and procedures;
(i) to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving TrendStar Creatives; and
(j) to comply with any applicable rules, laws and regulations, codes of practice or guidelines or to assist in law enforcement and investigations by relevant authorities.
3.3 In addition, TrendStar Creatives may collect, use and disclose your Personal Data for the following purposes, depending on the nature of our relationship with you:
(a) If you have a membership account with us (for example as a member of TrendStar Creatives):
1.to process your application for the account;
2.to maintain your account with us;
3.to verify your personal particulars and process payment requests in relation to provision of the services which you may be entitled to or which you may have requested for;
4.to provide you with the goods and services which you have signed up for;
5.to communicate with you of changes and development to TrendStar Creatives policies, terms and conditions and other administrative information, including for the purposes of servicing you in relation to products and services offered to you;
6.to resolve complaints and handle requests and enquiries;
7.to conduct market research for statistical, profiling and statistical analysis for the improvement of services provided to you; and
8.to process your Personal Data in relation to any of the purposes stated above.
(b) If you use download or use any of our mobile applications (apps):
(i) to process your application for subscription services if they are provided in the apps;
(ii) to maintain your account with us;
(iii) to verify and process your personal particulars and process payment requests in relation to provision of goods and services connected to the app;
(iv) to provide you with the goods and services which you have signed up for;
(v) to communicate with you changes and development to TrendStar Creatives policies, terms and conditions and other administrative information, including for the purposes of servicing you in relation to products and services offered to you;
(vi) to resolve complaints and handling requests and enquiries;
(vii) to conduct market research for statistical, profiling and statistical analysis for the improvement of services provided to you; and
(viii) to process your Personal Data in relation to any of the purposes stated above.
If you utilise our storage facilities:
(i) to conduct due diligence checks;
(ii) to process your application for the lease of the storage facilities;
(iii) to prepare storage lease documentation and any other documents as may be required
(iv) to perform administration of the storage lease;
(v) to perform financial transactions such as payments for the lease of storage facility;
(vi) to communicate with you changes and development to TrendStar Creatives policies, terms and conditions and other administrative information; and
(vii) any other purpose relating to any of the above.
If you are a shareholder or unitholder of our shares:
(i) to administer the relationship, including the verification of your identity and/or the identity of your proxy (as may be applicable);
(ii) to inform you of TrendStar Creatives’s performance and the products and services that TrendStar Creatives provides to our customers through the sending of circulars, reports, newsletters and communications;
(iii) to communicate with you changes and development to TrendStar Creatives policies, terms and conditions and other administrative information; and
(iv) any other purpose relating to any of the above.
If you are a vendor, a prospective vendor or a contractor:
(i) to evaluate your proposal and to conduct background checks on you;
(ii) to communicate with your deployed staff, after award of contract, who are in our properties to carry out work or services, and for any emergency or/and security concerns; and
(iii) any other purpose relating to any of the above.
If you submit an application to us as a candidate for employment:
(i) to process your application including pre-recruitment checks;
(ii) to provide or to obtain references for background screening/vetting;
(iii) to collect information about your suitability for the position applied for;
(iv) to organise training and staff development programs;
(v) to assess your performance;
(vi) to administer benefits and payroll processing;
1.to provide you with tools to facilitate or as required for you to do your job;
2.to communicate with you as required by TrendStar Creatives to comply with its policies and processes, including for business continuity purposes; and
3.any other purposes relating to the aforesaid.
3.4 When you apply for or hold a co-branded product which is offered jointly by TrendStar Creatives and its co-brand partner, TrendStar Creatives may also collect, use and disclose your Personal Data for the purpose of sharing your Personal Data with the co-brand partners for offering, marketing and promoting to you any products, services, offers or events which the co-brand partner thinks may be of interest to you.
3.5 Where you have provided us with specific consent, TrendStar Creatives may also collect, use and disclose your Personal Data for the following purposes:
(a) providing services and extending benefits to you, including promotions, loyalty and reward programmes, and sending you real estate market updates, property newsletters and other information on our products, services, offers or promotions which may be of interest to you;
(b) matching Personal Data with other data collected for other purposes and from other sources (including third parties) in connection with the provision or offering of products and services, whether by TrendStar Creatives or third parties;
(c) administering contests, competitions and conducting lucky draws, including, where necessary, announcing the results of these contests, competitions and lucky draws and identifying and contacting the winners; and
(d) conducting market research to understand and determine customer locations, preferences and demographics for us to review, develop and improve our products, services and also develop special offers, promotional and/or marketing programmes.
3.6 In relation to particular products or services or in your interactions with us, we may also notify or have specifically notified you of other purposes for which we collect, use or disclose your Personal Data. If so, we will collect, use and disclose your Personal Data for these additional purposes as well, unless we have specifically notified you otherwise.
3.7 Your Personal Data will be protected and kept confidential, but subject to the provisions of any applicable law, your Personal Data may, depending on the products or services concerned, be disclosed to the following third parties:
(a) other divisions or entities within the TrendStar Creatives Group;
(b) TrendStar Creatives joint venture / alliance partners;
(c) agents, contractors, third party service providers and specialist advisors to TrendStar Creatives who have been contracted to provide TrendStar Creatives with administrative, financial, research, operational or other services, such as telecommunications, information technology, payment, payroll, processing, training, market research, storage and archival;
(d) any third party business partners who offer goods and services or sponsor contests or other promotional programmes, whether in conjunction with TrendStar Creatives or not;
(e) insurers or insurance investigators and credit providers;
(f) the Credit Bureau, or in the event of default or disputes, any debt collection agencies or dispute resolution centres;
(g) any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving TrendStar Creatives;
(h) our professional advisors such as our auditors and lawyers;
(i) relevant government regulators or authority or law enforcement agency to comply with any laws or rules and regulations imposed by any governmental authority;
(j) anyone to whom we transfer or may transfer our rights and obligations;
(k) banks, credit card companies and their respective service providers; and
(l) any other party as may be consented to by you, as specified by that individual or in the applicable contract.
We require that organisations outside TrendStar Creatives which handle or obtain Personal Data as service providers to TrendStar Creatives acknowledge the confidentiality of this data, undertake to respect any individual’s right to privacy and comply with the PDPA. We also require that these organisations use this information only for our purposes and follow our reasonable directions with respect to this information.
Keeping Your Personal Data Accurate and Up-To-Date
4.1 We endeavour to ensure that all Personal Data we have about you is accurate and up-to-date. We understand that this information changes frequently with changes of address and other personal circumstances. We encourage you to contact us as soon as possible to enable us to update any Personal Data we have about you. Incomplete or outdated Personal Data may result in our inability to provide you with products and services you have requested.
Do Not Call Provisions
5.1 For our policy on compliance with the Do Not Call provisions of the PDPA, please refer to the Telemarketing Policy.
5.2 The Telemarketing Policy may be updated from time to time and we encourage you to check back regularly for updates from time to time.
Storing of Personal Data
8.1 We will safeguard the confidentiality of your Personal Data, whether you interact with us personally, by telephone or mail, over the Internet or other electronic media. We hold Personal Data in a combination of secure computer storage facilities and paper based files and other records and take steps to protect the Personal Data we hold from misuse, loss, unauthorised access, modification or disclosure. Where we no longer require any Personal Data that we hold, that Personal Data would be destroyed or have particulars or information which may identify individuals removed.
We hold Personal Data in a combination of secure computer storage facilities and paper based files and other records. We do not keep Personal Data longer than is necessary and will destroy or anonymise Personal Data which we no longer require.
Withdrawal of Consent
9.1 You may withdraw your consent given for any or all purposes set out in this Policy in writing by completing
the ‘Withdrawal of Consent’ form. If you withdraw your consent to any or all purposes and depending on the nature of your request, TrendStar Creatives may not be in a position to continue to provide our products or services to you. Without prejudice to the foregoing, you agree and acknowledge that any withdrawal of your consents in accordance with the terms set out in this Policy will not affect any consent which you may have provided to TrendStar Creatives in respect of the use of your Singapore telephone number(s) for the receiving of marketing or promotional information.
Management and Security
10.1 We have appointed Data Protection Officers to oversee our management of your Personal Data in accordance with this Policy and the PDPA. We train our employees who handle your Personal Data to respect the confidentiality of your Personal Data. TrendStar Creatives regards breaches of the PDPA very seriously.
How to contact us
11.1 If you have any questions about this Policy or any complaints relating to your Personal Data, or you would like to obtain access and make corrections to your Personal Data records (for which we may charge a fee to cover the cost of verifying the application and locating, retrieving and copying any material requested), please contact our Data Protection Office, TrendStar Creatives, at DID + 65 65821618 or alternatively write to us at email address: email@example.com
Review of the Policy
12.1 This Policy will be reviewed from time to time by TrendStar Creatives. TrendStar Creatives may also from time to time update this Policy to take account of new laws and technology, changes to our operations and practices and the changing business environment. If you are unsure whether you are reading the most current version, please contact us.
However, you may not be able to enter certain part(s) of the Websites, and some of the functions and services may not be able to function without cookies. This may also impact your user experience while on our Websites.
What are cookies?
Cookies are small files containing a string of characters that is sent to your computer when you visit our Websites. Depending on the type of cookies, they may store user preferences and other information.
When you interact with us on our Websites, we may collect for the purposes of analysis statistical information from which individuals cannot be identified (“Aggregate Information”), such as number of users, their frequency of use, the number of page views (or page impressions) that occur on the Websites and common entry and exit points into and out of the Websites.
We use such statistical information to understand how people use our Websites and to help us improve their structure and contents. We cannot identify you personally from this information.
TrendStar Creatives’s Telemarketing Policy
This statement outlines TrendStar Creatives ‘s Telemarketing Policy on compliance with the Do Not Call (“DNC”) provisions under Singapore’s Personal Data Protection Act 2012 (“PDPA”). This policy applies to all divisions, related corporations and entities of TrendStar Creatives (collectively, “TrendStar Creatives”, “we” or “us”) unless we have notified you otherwise in writing.
The DNC Provisions, which have become effective since 2 January 2014, introduce certain changes to the way in which we may send you promotional and marketing messages and call you via your Singapore telephone number(s). Marketing messages are messages sent to individuals with the intention of or advertising; promoting or offering to provide goods or services; interests in land; business or investment opportunities or advertising; or promoting the supplier or provider of the aforesaid.
These changes will however generally not affect our sending of other types of messages via your Singapore telephone number(s), such as informational and service related messages, messages that are for business to business marketing, market survey/research or which promote charitable or religious causes, and personal messages sent by individuals.
For more information, please visit the website Do Not Call Registry & You.
TrendStar Creatives aims to comply with the requirements of the PDPA and respects your choices.
If you have registered your telephone number with the Do Not Call (DNC) Registry, we will not send you promotional and marketing messages.
However, if you have previously consented to our sending you such messages via your telephone number, we will continue to do so until you withdraw such consent.
Also, if you currently have an existing, ongoing relationship with us, depending on the nature of that relationship, we may continue to send you promotional or marketing messages via SMS or fax about products and services which are related to that ongoing relationship (‘exempt messages’) notwithstanding your registration with the DNC Registry, unless you opt-out of receiving these exempt messages.
Instructions on opting-out may be found in the exempt message, or you may contact our Data Protection Officer (DPO) for further information.
If you would like to ensure that you will be kept informed of the latest rewards, promotions and benefits via your telephone number, you can opt-in to receive such messages by completing the “Contact Form for Marketing”. Your consent will be valid until you withdraw your consent.
Your Personal Data
TrendStar Creatives is committed to understanding and meeting your needs and providing you the services that you require. TrendStar Creatives may use your personal data to:
. provide products or services that have been requested;
. help us manage and enhance our products and services, including by analysing future customer needs;
. communicate with you;
. assess the suitability of prospective buyers, tenants, lessees and investors;
. provide information about our products and services to people that we believe may be interested; and
. comply with legal obligations.
We will safeguard the privacy of your personal data, whether you interact with us personally, by telephone, mail, over the Internet or other electronic media. We hold personal data in a combination of secure computer storage facilities and paper based files and other records and take steps to protect the personal data we hold from misuse, loss, unauthorised access, modification or disclosure. Where we no longer require any personal data that we hold, that personal data would be destroyed or have particulars or information which may identify individuals removed.
Depending on the product or service concerned, your personal data may be disclosed to:
. other divisions or entities within TrendStar Creatives;
. service providers and specialist advisers to TrendStar Creatives who have been contracted to provide TrendStar Creatives with administrative, financial, research, professional or other services including insurance and credit services;
. courts, tribunals and regulatory authorities as authorised by law; or
. anyone authorised by an individual, as specified by that individual or in the contract.
We require that organisations outside TrendStar Creatives which handle or obtain personal data as service providers to TrendStar Creatives acknowledge the confidentiality of this data, undertake to respect any individual’s right to privacy and comply with the PDPA. We also require that these organisations use this information only for our purposes and follow our reasonable directions with respect to this information.
We have appointed a Data Compliance Officer in TrendStar Creatives to oversee our compliance with the DNC provisions and the rest of the PDPA as and when they come into effect.
Should you have any feedback or enquiries relating to your personal data or would like to manage how we may send promotional or marketing messages via your telephone, please contact our Data Protection Office, TrendStar Creatives, at DID +65 65821618 or alternatively write to us at email address: firstname.lastname@example.org.